Client Account Dossier
Qimmah Russo —
the full picture.
the full picture.
Everything we've found and everything we're doing on the account, in one place: where the numbers really went, the risk we caught, what's already turning, exactly how we price and sell from here, the plan to reawaken the Free page, and a cultivation play for every whale.
In this dossier
Part IAccount Health & Turnaround Brief
What the numbers actually say · the chargeback landmine we caught · what's already turning · the plan
Part IIPricing & Whale Playbook
Unlocks by band · two channels, two matrices · prior-agency vs BAE · content guide · messaging volume & quality · whale strategy
Part IIIFree-Page Reactivation
103,808 subscribers · where the page stands · the plan to reactivate it
Part IVWhale Cultivation
Top VIP spenders, Jan–June 2026 · a cultivation card for every top whale
SummaryThe Bottom Line & Action Plan
What's true today · the plan from here
Part IAccount Health & Turnaround
The dip is the comedown,
not a decline.
Where the numbers really went — and why the next months go up.
All figures gross · total earnings before OnlyFans' 20% fee · matches the FansMetric dashboard
The one-line truth
We didn't inherit a slump. We inherited a spike that was never built to last — took over as it wore off, caught the damage before it broke the account, and the recovery is already on the board.
1
What the numbers actually say
The drop everyone is looking at isn't a fall from a healthy month — it's the comedown from an unsustainable one.
- The true VIP baseline (Jan–Apr) ran about $115K/month gross — now confirmed exactly by the full-year export — with 83% of it from PPV messaging. The DM relationship is the business.
- May spiked to about $174K (+51%). The prior agency ran an aggressive PPV blitz alongside a heavy free-trial push. It pumped the numbers — but the over-selling was unsustainable and set off a chargeback spike (next section), and the lift didn't hold.
- BAE took over May 28 — after the peak, into the comedown.
- June is pacing to about $86K gross across all three pages — $71K already in through the 25th, holding ~$2,840/day. The VIP engine is ~$70K of that (recovering from the May reset, $58.3K in so far); the Free page and the new Whale page make up the rest. When the prior trial ended, subscribers fell off a cliff and the over-sold list needed a reset — that's the dip, not BAE's performance. We've rebuilt the active base back over 3,000.
- The −45.6% the dashboard shows is measured against May's inflated peak — it's the comedown from unsustainable numbers, not a drop from a healthy baseline.
$115K
VIP baseline / mo
+51%
Unsustainable spike
May 28
BAE took over
~$86K
June · all 3 pages
2
The landmine we caught
The most important thing the prior agency left behind doesn't show up in the revenue line.
- April chargebacks: $60 across 5 disputes — clean.
- May chargebacks: about $4,325 across 41 disputes — the worst month this year by far, with two single days driving most of it ($2,031 on May 8, $1,626 on May 17). That's exactly what aggressive over-selling to a cold list produces.
- The number that matters: the chargeback ratio held near 0.04%. OnlyFans deactivates accounts at 1.00%.
- Translation for the room: the prior playbook was the kind that gets a creator banned. We found it, it's contained, and the account is safe.
$4.3K
May disputes, worst this year
0.04%
Our chargeback ratio
1.00%
Deactivation line
Contained
Account is safe
3
It's already turning
Where BAE has had room to work — securing relationships, rebuilding trust — the model is already producing, and the base has stabilized.
- The Whale page wasn't ours — it's a scam-agency leftover where fans were charged $7,000 to "unlock" a fake exclusive tier. BAE inherited that mess and handled it with care: secured the relationships, rebuilt trust, and grew it from $2.6K to $11.1K in June. The plan now is to gently bring those whales back into the main VIP page and the normal sales cycle — not leave them siloed across pages.
- Whales are choosing to tip again — voluntary tips of $640, $776, $880. That's trust and affection being rebuilt, not extraction.
- The active subscriber base is back over 3,000 after the post-trial dip, and the loyal paying core held straight through. The focus now shifts to subscriber quality.
$2.6K → $11K
Whale page, May → June
~$13K
Monthly run-rate
3,000+
Active base rebuilt
4
The plan — why the next months climb
Every lever below is grounded in the account's own data and the market we actually compete in. One is already live today.
Two acquisition levers, by goal $5 promo live today
Free trials drive volume when the base needs it — last week's trial pushed active subs from under 1,000 back over 3,000. The new $5 first-month promo (for new and expired subs) drives value: subscribers who actually spend. We run both, matched to what the page needs.
Price PPV where fans actually buy — $50–$150
Qimmah's content converts best in this band, and it's where the broad base spends. Pushing $200+ premium boxes fans out — we're dialing it back. We compete with a market selling full content at $25–50, so we price to move and win on volume, saving the high tags for genuinely special, whale-only moments.
A steady, targeted PPV cadence
A consistent stream of well-aimed PPVs — routed by the whale and spender tiers already tagged on the list — instead of blasting all ~65,000 fans at once. Less fatigue, more buyers, predictable revenue.
Higher-quality, relationship-driven chats
PPV messaging is 83% of revenue. We invest in genuine, personal conversation that builds connection and lifetime value — not spray-and-pray. Trust is what makes a fan buy again, and again.
A welcome sequence on every new subscriber
The moment a fan subscribes is peak buying intent — right now it's spent on a hello. We install a Day 0→3 warm-up that converts the fresh card while they're most engaged.
Reactivate the Free page
103,808 free subscribers sit nearly idle. This page did $450K in a year as recently as 2023 — dormant capability, not gone. The single biggest upside on the account.
Bottom line
The dip isn't decline — it's the comedown from a spike that was never built to last, and we inherited the aftermath. The account is safe, the whales are back at the table, the base is rebuilt past 3,000, and every lever to climb is identified and priced to the market. May was a sugar high. What we build next is durable.
Part IIPricing & Whale Playbook
Price for the many.
Cultivate the few.
What her buyers actually pay for — by channel — and how to price from here.
Built on the page's full-year transaction export · 30,404 transactions · every PPV unlock priced exactly · gross figures
The core finding
Her fans don't reward high prices — they reward high value. The volume engine in both channels is $25–50. Premium converts best in one place — in DMs, one-to-one with a whale. In a blast it's an occasional event, never the engine.
1
What the sales data says
Volume engine — both channels
$25–50
54% of unlocks · median $45
Best mass-msg format
Padded bundles
15+ light clips · 0.33% buy rate
$150–200 in a blast
Dead
$55 to 66k → 1 sale
$150–200 in a DM
Converts
25–37% of PPV revenue
Two things the page's own sales make undeniable. First, value beats price: bundles padded with plentiful, lightly-revealing clips convert ~8× better than premium blasts, and the bulk of every unlock — in both channels — sits at $25–50. Second, and this is the part you only see when you split the channels: the exact same $200 price is dead in a mass blast but alive in a DM. Premium isn't too expensive — it's just a one-to-one sale, not a broadcast.
Every message-PPV unlock this year — 16,175 of them — by price band:
| Price band | Unlocks | % of unlocks | % of revenue |
|---|---|---|---|
| $1–25 | 5,539 | 34% | 7% |
| $26–50 | 4,012 | 25% | 15% |
| $51–100 | 3,206 | 20% | 24% |
| $101–150 | 1,266 | 8% | 16% |
| $151–200 | 2,152 | 13% | 38% |
The bottom two bands ($1–50) are 59% of all unlocks but just 22% of revenue. The top band ($151–200) is the inverse — 13% of unlocks, 38% of revenue. Volume lives at the floor; revenue concentrates at the ceiling. That's the whole case for pricing the floor for the masses and escalating the ceiling to whales.
2
Two channels, two matrices
The same price behaves differently depending on whether it's blasted to the list or sold privately. Price each channel for what it actually does.
Mass message blast to the list
| Band | Share | Verdict |
|---|---|---|
| $25–50 | ~70% | Core |
| $51–90 | ~20% | Singles |
| $100–150 | small | Rarely |
| $150–200+ | thin | Never |
Direct message 1:1 sale
| Band | % unlocks | Verdict |
|---|---|---|
| $25–50 | 67% | Core |
| $51–100 | 22% | Warm fans |
| $101–150 | 4% | Engaged |
| $150–200 | 8% | Whales |
Median $45 · whales ($150+) = 25% of PPV revenue (prior agency ran 37%)
The whole strategy in one row: $150–200 is dead in a blast, but a real repeatable sale in a 1:1 DM. One $55 blast went to 66,000 fans and drew a single purchase — that same premium lands with whales privately. Stop blasting premium; escalate it to the few who actually buy it.
3
What the prior agency did — and the whale upside
The full-year export tells the real story. Most of the ~$115K → ~$70K drop is May's unsustainable spike unwinding — but underneath sits one clean, fixable gap: the prior agency earned more of its PPV revenue from whales.
| Era | Median | $26–50 core | $150+ unlocks | $150+ of revenue | The read |
|---|---|---|---|---|---|
| Prior agency Jul '25 – Apr '26 | $44 | 26% | 13% | 37% | More revenue pulled from $150+ whale DMs — at a thinner accessible core. |
| BAE June '26 | $45 | 54% | 8% | 25% | Healthier core, but whales are under-tapped — 12 points of revenue mix left on the table. |
Same median (~$45), and BAE's accessible core is the stronger of the two — fewer throwaway sub-$25 unlocks, a fatter $26–50 middle. The single gap is the top end: the prior agency earned 37% of PPV revenue from $150+ whale unlocks; BAE earns 25%. That's the play — escalate whales privately in DMs toward that 37%, recovering ~12 points of revenue mix, while leaving the accessible core exactly where it is. Sustainable growth, not the May blitz.
4
Content pricing guide
Each tier re-anchored to where buyers convert. ★ = premium; sell via DM/segment, never a cold blast.
| Content | Recommended | Why |
|---|---|---|
| Photo set — no-nude | $20–35 | Floor raised; sub-$25 is the least efficient money. |
| Photo set — nude | $35–55 | Core impulse band. |
| Video — teaser / pixel | $20–40 | Floor raised. |
| Video — PG no-nude | $25–45 team | Matches the team's call and the conversion band exactly. |
| Video — JOI no-nude | $25–45 team | High-demand no-nude; sits right in the accessible core. |
| Video — blowjob | $50–90 | Cap below the dead zone. |
| Video — topless pasties | $50–85 | Core upper band. |
| Video — topless nude | $70–110 | Pulled toward the band that converts. |
| Video — squirt (no-nude) | $80–120 | Premium-accessible. |
| Video — nude toys | $100–150 ★ | Out of the dead zone; DM/whale segments. |
| Video — GG | $150–200 ★ / custom | Reserve true premium for 1:1 customs. |
| Mega bundle | $30–50 padded | Best converter — 15+ short, lightly-revealing clips; hold premium back. |
| Whale uplift | ×1.25–1.5, up to $200 | Whales reliably buy at the $200 platform max in 1:1 DMs — no artificial cap. |
5
The mass-message formula
Most sends stay accessible — but a strong list runs on a deliberate rotation, not the same $40 bundle every day. Vary the cadence so fans never quite know what's coming next.
- Run a roughly 1-in-6 rotation. Out of every six sends: one high-value drop (a premium single or themed set, priced up), one "jackpot" bundle (the big padded 15+ clip set fans look forward to), and the other four smaller bites ($20–50) — shuffled so the order stays unpredictable. Keeps the list excited and tests the ceiling without training fans to expect only cheap content.
- Accessible bites are the staple ($20–50) — padded with short, lightly-revealing clips for high perceived value, real content held back.
- Single strong pieces sit at $40–80. Reserve true premium ($100+) for the high-value slot in the rotation, not the routine sends.
- High-value drops convert at low rates in a blast — and that's fine. They're there to catch impulse whales and create event energy, not to carry the month. Keep them to ~1 in 6, and escalate the real premium privately in DMs.
- Blast the full list when it's worth it. For a genuine event — a new premium set, a holiday drop — a send to all 65,000 is the right call. Just don't make every send a full blast; segment the routine ones (accessible to the masses, re-warmers to the cold).
- Frame honestly. Keep the smart packaging; drop fake "$2,300 value" anchors and "winner" theater — that's the manipulation edge that erodes trust.
- QC every send — no typos, no duplicate blasts, no canceled-mid-send waste.
6
Whale strategy
Your top 10 spenders drove ~$219K in the last year alone. The export says exactly what works on them.
- They buy in the DMs — PPV, customs, and tips. Almost none of their content spend comes off the feed, so sell where they spend: 1:1, not paid posts.
- Premium lives here — and there's measurable room to push. Whales reliably buy $150–200 in 1:1 DMs. The prior agency earned 37% of PPV revenue from these unlocks; BAE earns 25%. Closing that gap — privately, by relationship, never via blast — is ~12 points of revenue mix sitting on the table.
- Cultivate, don't squeeze. The prior agency's biggest "tipper" — about $25K, almost all in a Feb–April run — turned out to be its biggest scam target, coerced into tipping $200 at a time for content he says never came. He's tipped nothing since, and now he wants his money back. Squeezing manufactures a number, then a chargeback and a furious fan; cultivation builds a whale who keeps buying because he trusts you. Tips are voluntary and uncapped.
- Customs are the top lever — one whale runs a standing $400 custom. Build that out.
- Some whales are split across pages — consolidate them. Several top whales (Jay, Ollie, Mason, Dale) also buy on the Whale page on top of their VIP page, so they're being run in two places at once. Folding them back onto the main VIP page puts each one in a single, normal sales cycle.
- Handle the flagged chargeback risk gently — one ~$13K spender is tagged "chargesback." Over-selling him is exactly what creates disputes.
7
Scaling DM volume — the right way
The directive is to 3–4× PPV unlock volume in DMs, and the data backs it — provided volume means more frequent, well-targeted, fairly-priced offers, not bigger blasts. Open the masses at $25–50, then escalate privately: warm fans to $50–100, engaged and whales to $100–200 where premium genuinely converts. Volume × value, escalated by relationship — never volume × spam.
Bottom line
Open the many at $25–50, escalate the few in private to where premium actually sells, and cultivate the whales by relationship — not by blasting them. That's how the unlock numbers climb, and stay climbed.
✉
The messaging engine — fewer, far better
We pulled the full messaging history — every mass message and 1:1 PPV sent on the VIP page this year. Output and revenue move together, but how you send decides whether revenue lasts. BAE sends the fewest messages of any month and earns the most per message. The prior agency's May blitz did the opposite — maximum volume, value per message at its floor, then the list collapsed.
Send volume
Messages sent per day — mass + 1:1 DM
Jan
Feb
Mar
Apr
May
Jun
Mass msg/day1:1 DM/day
Quality
Revenue per mass message ($, net)
Jan
Feb
Mar
Apr
May
Jun
Higher = each blast earns more · May's floor = a burned list
$134
Rev / mass message (June)
$14
Rev / MM, the May blitz
~50%
Mass msgs vs prior agency
~35%
1:1 PPV vs prior agency
From here
Scale the proven engine: double the mass messages, triple the 1:1 PPV, with sharper targeting — and move DM threads from relationship-building into more PPV offers now that the base is warm. For both channels that's a return to the cadence the account already sustained before the blitz, at BAE's higher conversion. Targeted scale — never the untargeted blast that broke May.
Part IIIFree-Page Reactivation
103,808 fans.
One hello.
The Free page is the biggest dormant asset on the account — and the cheapest revenue to win back.
The opportunity
The Free page carries 103,808 subscribers and is tracking ~$82K this year — against the $450K it did in 2023. That gap is a huge audience ready to be reactivated, and we've already started. Done right, it pays twice: cash now, and a steady feed of fresh VIP subscribers.
1
Where the Free page stands
Real money already moves here — and 94% of it rides on a single lever: messaging. That's the lever we're scaling.
| Month · 2026 | Gross | What happened |
|---|---|---|
| January | $6,775 | Idle — prior agency. |
| February | $4,891 | Idle — prior agency. |
| March | $6,092 | Idle — prior agency. |
| April | $9,601 | Drifting up — prior agency. |
| May | $11,286 | Trial spillover (BAE took over May 28). |
| June | $2,235 | VIP rescue came first; Free reactivation is the next priority. |
103,808
Free subscribers
~$82K
2026 annualized
94%
From messaging
$450K
2023 ceiling
2
The reactivation plan
Six levers, lightest lift first. None of them touch the VIP operation — this is found money sitting right beside it.
Welcome sequence on every new free sub
A fan hitting "subscribe" is showing intent — right now that moment isn't captured automatically. Auto-send a warm Day 0 hello and a soft $8–15 offer while they're most engaged. Trials add thousands of these moments; capture them.
"Online now" automated DMs
Via FansMetric, fire a casual check-in to fans browsing while they're online — the one moment they're most likely to open and buy. Zero manual labor.
Daily content now — OF TV next
We're already posting daily — stories and feed content keep the page active and top-of-funnel. We're deliberately holding off on paid wall posts to keep the page clean for OF TV, which we're exploring in July; if it lands, it opens a windfall of new platform traffic straight to the page.
Segmented PPV at free-page prices ($8–30)
Free-page fans are far more price-sensitive than VIP. Rotate accessible PPV in the $8–30 band — tiny tickets, but a 100K+ audience makes it add up fast.
Re-warm the colder segments
We message this list actively. The next step is a segmented re-warm series (free teaser → cheap offer) tuned to the colder, never-purchased fans — converting more of the 103K, more efficiently. They already opted in; it's pure upside.
Funnel buyers into VIP — the history backs it
Tag anyone who buys on Free and route them a VIP trial. We know there's caution about this — but the account's own history points the other way: free-to-VIP conversion is what fed the page's strongest stretches. The Free page's real job is feeding the engine, and every buyer is a proven VIP lead. Worth testing, measured carefully.
The math
Free-page fans convert at lower prices — but there are ~33× more of them than VIP. Pulling this page from ~$82K back toward even a third of its 2023 ceiling is $150K+ a year, at near-zero marginal cost, plus a constant stream of new VIP subscribers. It's the single biggest piece of upside on the account.
Part IVWhale Cultivation
$
Top VIP spenders — 2026 so far
Ranked by VIP-page spend, Jan–June 2026 — the same window as your OnlyFans dashboard. Gross is what the fan paid; net is Qimmah's share after OnlyFans' 20% cut, so the net column matches your dashboard to the dollar. Top 10: $144K gross / $115K net. Median unlocks of $150–200 mean these whales buy premium as a habit, and most barely tip — Jay's the apparent exception, but those tips were a Feb–April burst under the prior agency — he went quiet, and we've been winning him back since (his card explains).
| Fan | Gross | Net | Unlocks | Avg | Median | Tips |
|---|---|---|---|---|---|---|
| Jay · "The Gulf"@u119880502 | $45.8K | $36.6K | 146 | $140 | $150 | $25.3K |
| Omar@u476123996 | $16.9K | $13.5K | 85 | $175 | $200 | $1.9K |
| Brent@u407582245 | $14.4K | $11.5K | 93 | $139 | $150 | $1.4K |
| "Daddy"@crwarhurst | $11.7K | $9.3K | 55 | $168 | $200 | $2.4K |
| Dave@u191172928 | $10.8K | $8.6K | 92 | $114 | $125 | $155 |
| Alessandro@u459051349 | $10.5K | $8.4K | 69 | $148 | $199 | $300 |
| Ollie · "Papa Tango"@u39711567 | $9.2K | $7.4K | 60 | $141 | $150 | $705 |
| Mason@masonamos | $8.7K | $7.0K | 61 | $139 | $145 | $250 |
| Kevin@imustbetheproblemlove | $8.0K | $6.4K | 53 | $145 | $150 | $300 |
| Andrew@u1272431 | $7.7K | $6.2K | 60 | $115 | $116 | $810 |
Reading these numbers
Gross is what the fan paid; net is Qimmah's 80% after OnlyFans' cut — so the net column matches your OnlyFans dashboard to the dollar. A few of these whales also spend on the Whale page on top of this, so their cultivation cards below combine both.
And on the Whale page (launched May 22) — where several of these whales moved, plus new ones cultivated there. Spend since launch, gross:
| Fan | Whale spend | Across pages? |
|---|---|---|
| Ollie · "Papa Tango" | $3.9K | Also the top VIP whale — ~$21K combined this year. |
| Jay · "The Gulf" | $2.0K | #1 all-time whale; being re-engaged here personally. |
| Mason | $1.8K | Also a VIP top-10 buyer. |
| Dale | $1.6K | A $52K all-time VIP whale — active again here. |
| Greezi | $1.4K | New — cultivated on the Whale page. |
| Jim | $0.8K | New on the Whale page. |
| Los | $0.6K | New on the Whale page. |
Collective accounting — across all pages
Every figure in the cultivation cards counts a fan's spend across both pages. The Whale page is doing its job: it pulled four of the top VIP whales into a higher-touch lane and surfaced new ones (Greezi, Jim, Los). The pure-VIP whales — Daddy, Alessandro, Brent, Omar — have no Whale-page spend, so their numbers already are their full totals.
★
Cultivation cards — how each whale buys
Drawn from the full year of purchases, every whale has a fingerprint — how often they buy, their comfort price, whether they tip, and when they last bought. Treat each one to type; the wrong move on a chargeback risk or a relationship tipper costs real money.
Jay@u119880502$60.6K
Won back — June re-engagement
Re-engaged in June$60.6K all-time#1 historical whale$0 May → $855 JuneVIP + Whale
Play: Our single biggest whale of all time — $60.6K across both pages — and the relationship we most needed to save. He came to us burned by the prior agency and went quiet in May. Over June we rebuilt it: handled personally on the Whale page, he’s spending again, with his first ~$855 back on the board. That’s the trust-repair win of this takeover — the highest-value fan on the account, re-engaged. Keep it personal, let real value set the pace, and bring him fully back onto the main VIP page as the bond solidifies. Done right, he’s a loyal whale for years.
"Daddy"@crwarhurst$25.4K
Premium · re-engaging
Re-engaging nowmedian $199153 unlocksstill subscribed
Play: Bought at the $199 ceiling all spring, then cooled off in early June — down to small $25–30 bites, though he renewed his sub June 10 and hasn't gone anywhere. High-value and very winnable. BAE is actively re-engaging to get the spark going again; a personalized voice note from Qimmah is exactly the personal touch that could reignite him.
Alessandro@u459051349$25.1K
Pure premium PPV
~$2.1K/mo170 unlocksmedian $1991% tipsactive
Play: Buys premium content and almost never tips. Don't spend asks on tips — just feed him $150–200 PPV on a steady cadence. Still active through late June.
Brent@u407582245$22.3K
Volume engine
~$1.9K/mo207 unlocksmedian $85active yesterday
Play: Your most frequent buyer — 207 unlocks at a steady $85. Pure reliable mid-tier volume. Keep the cadence flowing; he rarely says no.
Ollie@u39711567$21.1K
Active whale
~$1.8K/mo154 unlocksmedian $100VIP + Whale
Play: Also known as "Papa Tango" — a proven big whale who's very much active: ~$21K this year across both the VIP and Whale pages, where he's the top buyer. He'll buy everything you put out; his only ceiling is content. He wants fully explicit variety, not just topless — give him that and he buys consistently.
Omar@u476123996$17.0K
Max-price · customs
~$1.4K/mo87 unlocksmedian $200custom buyer
Play: Every unlock at the $200 ceiling — the highest comfort price on the page. Low frequency, maximum value. Build customs around him; price is no object.
Eddie$12.7K
Lapsed · winback
~$1.1K/mo127 unlocksmedian $6922% tipsgone since Oct
Play: Was "obsessed" and a heavy tipper — then vanished after October. Eight months cold. A personal, no-pressure note from Qimmah could reactivate a relationship whale.
Aquaman / Timothy@u28056401$13.1K
Chargeback risk
~$1.1K/mo115 unlocksmedian $990 tipsactive
Play: Flagged a chargeback risk and never tips. Keep purchases comfortable and inside his $99 norm — over-selling him is exactly what triggers a dispute. Handle gently.
%
The unlock scale — how each whale buys
Every whale's PPV unlocks across the full year (their accounts combined), split by ticket size. The shape is the cultivation cheat-sheet — who lives at the premium end, who's a mid-tier workhorse, who still needs warming up the ladder.
Low $1–50Mid $51–150High $151–200
Jay$33.8K PPV
$1.2K
$16.1K
$16.5K
Alessandro$24.7K PPV
$0.9K
$5.3K
$18.5K
"Daddy"$22.8K PPV
$0.9K
$4.5K
$17.4K
Brent$20.8K PPV
$1.9K
$10.0K
$8.8K
Ollie$17.4K PPV
$1.0K
$9.0K
$7.4K
Omar$15.0K PPV
$2.5K
$12.4K
Andrew$14.5K PPV
$1.2K
$7.7K
$5.6K
Aquaman$12.8K PPV
$1.3K
$2.8K
$8.7K
Dave$10.6K PPV
$1.0K
$1.6K
$8.0K
Kevin$10.3K PPV
$0.7K
$4.3K
$5.3K
SummaryThe Bottom Line
A month into BAE's management, the early signs are turning. Here's what's true today — and exactly where we take it from here.
What's true today
- We inherited a comedown, not a baseline. The prior agency spiked May to $174K with an aggressive blitz — unsustainable, and it set off the year’s worst chargeback spike. BAE took over May 28, after the peak; June (~$86K across all three pages) is the rebuild on sustainable footing, the base back over 3,000.
- PPV messaging is the engine — 83% of revenue. We price where the base actually buys ($50–150) and reserve $150–200 premium for 1:1 whale DMs, never blasts.
- The whale relationships are secured. We inherited a scam whale situation, rebuilt trust ($2.6K → $11.1K), and every top whale is intact and identified — now we fold them back onto the main VIP page.
- The Free page is a dormant asset — 103K subscribers, $450K in its 2023 peak. Daily posting is live, and OF TV in July could open a major new traffic source.
- We cultivate, we don't extract. Every whale is treated as a long-term relationship, not a peak to drain — the model that compounds.
The plan from here
- Hold the VIP engine. Daily PPV on the rotation cadence; core $50–150, premium $150–200 in DMs only.
- Cultivate each whale by name (per the cards), and consolidate the cross-page whales back onto VIP.
- Reactivate the Free page. Re-warm the colder segments, keep daily content, and explore OF TV in July.
- Run both acquisition levers. Free trials for volume; the $5 new-and-expired promo for value.
- Scale the messaging engine. BAE sends about half the mass messages and a third of the 1:1 PPV the prior agency did — yet earns more per message. The plan: double the mass messages, triple the 1:1 PPV, with sharper targeting, and shift DM threads from relationship-building into more PPV offers now that the base is warm. That returns both channels to their sustainable pre-blitz cadence at BAE's higher conversion — targeted scale, never the untargeted blast that broke May.
Trust compounds; extraction destroys. Every lever here grows the account by deepening relationships — the durable way to scale.